Arts And Culture

Downtown flower mall extends hours for Mexican Mothers Day

May 10, 2012, 12:22 p.m.

(credit: Sonali Kohli) Growers Direct owner Gersain Buston at the Downtown Flower Mall.

Thursday is Mother's Day in Mexico and many Mexican families living in Los Angeles will be celebrating today, instead of or in addition to the U.S. holiday on Saturday. In addition to food and gifts, many doting children will be giving their moms flowers -- so the Flower Mart in downtown Los Angeles is extending their normal hours.

Thursday and Friday's 4:30 a.m. to 9 p.m. schedule allows the mart to accommodate a high demand, as well as capitalize on "the most profitable holiday of the year for the floral industry."

"Up to 60 percent of annual revenue can be generated on Mothers Day," Mark Chatoff, CEO of the California Flower Mall told blogdowntown.

The 45,00 square foot California Flower Mall is located on San Pedro Street in Downtown. It's part of the flower district that sells a wide array of flowers to mostly wholesale buyers. According to the Flower Mall's website, Birds of Paradise, a variety of lilies, cherry blossoms, freesia, gardenias and more are in-season and blooming in Spring.

But floral arrangements for "Mexican Mothers Day" or Dia de Las Madres, often include red roses because they symbolize love and strength of mothers, Hilda Jimenez, operations director for the Flower Mall, told blogdowntown.

South L.A. is 57 percent Latino, and of this number a large portion are Mexican. Alma Catalán, 28, told OnCentral that her grandparents were coming up from Mexico this year so she's planning on a large party; "like a barbecue, but Mexican Style…so with carne asada, rice and beans- that style," she said.

José Ramos, 18, told OnCentral that his mom follows the Mexican tradition so they celebrate do on Thursday instead of Sunday. He said he will give his mom flowers and spend the whole day with her.

The Flower Mart will be open for 24 hours beginning Saturday at 4:30 a.m. While Mothers Day in Mexico always falls on May 10, in the U.S. it falls on the second Sunday of May so the date changes every year.

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